This article will help you brainstorm and generate potential company names for your real estate business.
The names of real estate companies are crucial to their success since they clearly identify your brand, make your organization distinctive, and communicate a strong sense of your firm’s culture. To assist you in selecting the ideal name, we gathered the best advice and examples from the experts, as well as the top real estate names of 2022.
Here are 25 suggestions and ideas to help you name your real estate agency or company:
1. Get $5 worth of business name suggestions
Marc Prosser, Fit Small Business Co-Founder
Having trouble coming up with a fantastic name? Allowing a creative thinker to take a shot at it may sometimes be beneficial. For as low as $5, the brains at Fiverr can supply you with a full list of possible real estate company names. The only difficult part will be deciding which is your favorite!
3. Use a Geographic Term in Your Search
U.S. Interactive Media’s Director of SEO & Social Media, Tim Lavelle
Consider naming your company after terms that people are likely to search for while looking for your service on Google. The rationale for this is that it increases the likelihood of your company’s website being towards the top of Google’s search results for relevant queries. Consider what people look for when looking for a home: your county’s name, city’s name, region’s name, or maybe the name of a lake or other feature.
4. Be Wary of Initials and Regional References
Alexandrea Merrell, Orndee Omnimedia’s Managing Director
Look at those initials! Fayetteville Area Rapid Transit squandered hundreds of thousands of dollars on branding, only to become a laughingstock the day the first buses rolled out. Remember to look up regional meanings as well. A New Zealand family established Te Puke Buffet, a restaurant across the street, many years ago. Te Puke is a New Zealand town, so I’m sure they felt it was smart. With the term “puke” in the name, though, it didn’t survive long.
5. Double-check that the name is available.
Staff Writer at Fit Small Business, Kiah Treece, Esq.
It’s critical to double-check that the name you choose for your real estate business hasn’t previously been used. To help the procedure go more smoothly, engage with an online legal service provider like Incfile, which will perform a comprehensive name search in the state corporation database to locate an available business name.
Incfile will not only assist you with reserving your trade name, but it will also assist you in determining what kind of legal organization to register your firm as. Its representatives will guide you through the process of obtaining a business license and other required permissions, and even offer to complete the paperwork for you.
6. Don’t Call Yourself by Your Last Name
Lorrie Cozzens, Help-U-Sell Real Estate Communications Manager
It’s a bit of an insurance policy not to include your surname in the business name, particularly if your family is still young. When you look back to previous times, companies with the name “Smith and Sons” were prevalent, but “Smith Realty” is now a more popular type.
This naming practice may backfire if your children grow up and decide they don’t want to run their own company when they’re old enough. When you’re ready to retire and your company has done well, it makes more sense to place yourself in a position where you can sell a generic brand and a good reputation to someone else as a turnkey operation.
7. Check to see whether the name sounds good when spoken aloud.
This is a straightforward test that is often missed. The sound and flow of your name should, in most instances, take priority over its metaphorical meaning. The “5-10 rule,” according to Entrepreneur, acknowledges that many successful businesses throughout history have names with five to ten characters and at least one harsh consonant. Examples include Google, Yahoo, Citibank, Starbucks, Honda, Apple, Exxon, Mobile, Cisco, and Verizon.
8. Look up your name on the internet.
Founder and Principal of BrandExperienced LLC, Jonathan Paisner
Google is likely to be your initial destination, but be careful to go down many pages to check what other businesses and content are linked to your name in a search. To prevent any shocks in the road, do the same with other search engines. A search on the Urban Dictionary is also recommended.
9. Draw attention to your core value proposition.
Clever Real Estate’s Senior Marketing Manager, Tommy O’Shaughnessy
Here’s a suggestion that many real estate businesses overlook: your name should be related to your main value offer. Your business name and tagline should, in theory, effortlessly reflect your firm’s capabilities.
“Full Service. Flat Fee,” for example, is our slogan. Now that’s ingenious.” Our target demographic will quickly get the essence of what we provide: full-service real estate agents for a fixed price (and the user gets to feel clever for choosing us).
10. Protect your website’s name before it’s taken by someone else.
Kelly Main, Fit Small Business Marketing Writer
Check to see whether the company name you want is available for your website as soon as possible. Every day, ten million domain names are purchased, therefore you don’t want to miss out on the ideal name. To see whether a suitable domain is available, you may utilize Bluehost’s free web domain checker. To discover a domain that works for you, go here.
11. Keep it succinct and to the point
Founder of Designhill, Varun Aggarwal
“Brevity is the essence of wit,” you’ve probably heard. Remember that your name will be used in applications and across all social media platforms, so keep it brief. People may also remember short and memorable names more readily. Houzz, Zillow, and Homesnap are just a few examples of successful real estate businesses. Of course, these businesses make excellent goods, but they also deserve praise for their short, memorable names.
12. Inspire confidence, trust, and reassurance
Bespoke Digital Solutions’ Chief Strategist, Mary Clare Bland
Consider the following questions: Why is your prospective customer purchasing a home? What do they have a fear of? What needs would purchasing a house assist them in a meeting? Consider a name that will connect with your customers’ emotional requirements after you have the answers to these questions. If your target market is first-time house purchasers, for example, they are likely to be apprehensive about making what is, for many, the biggest financial transaction of their life. Choose a name that evokes feelings of security, certainty, and trust.
13. Keep Your Branding Consistent
ACME Real Estate owner/broker Courtney Poulos
It’s critical to choose a name that fits with your branding and future brokerage objectives is timeless and speaks directly to the demographic that your brokerage mainly serves in terms of style and effect. You only have one opportunity to create an impression – consumers are fully aware of their choices, so everything from your logo to your website to your Instagram account must be consistent and resonant.
14. Stay away from real estate names that need to be explained.
Principal, The Corporate Storyteller, Cary Brazeman
Choose a name that is extremely unique (such as a made-up term) only if you can devote time and money to explaining it to others. Google and Expedia are unique names that needed a lot of money to become well-known and understood.
15. Make Your Name Contain Popular Real Estate Keywords
Katie Biggs, Fit Small Business’s Director of SEO
Including prominent online search phrases (also known as keywords) in your company name may help it appear in local Google search results. Use tools like SEMRush and Moz Keyword Explorer to find the ideal keywords for your company. Find the appropriate keywords for your website and learn about the finest methods for ranking higher in Google searches with our guide to real estate keywords.
16. Pick a catchy name over a corporate name.
Michael Montgomery, Renzo Real Estate Inc.’s Co-Founder and Broker
Every term that begins with the words “real estate” or “realty” is taken. As a result, we worked hard to come up with a distinctive and original name for our firm. We believe that in a crowded business, being memorable is more essential than having a name that is anticipated. Focus on being distinctive, unusual, and memorable when naming your real estate business in today’s environment. Get rid of the necessity for a stodgy, corporate-sounding name. Consumers will recognize you as more than simply another brokerage if you have a distinctive name.
17. Use alliteration in the names of real estate properties
Rochelle LeCavalier is the Executive Director of Luxury Sales at Douglas Elliman’s Pink Palm Properties.
Pink Palm Properties is a residential real estate firm that I founded, and our logo is a magenta-pink palm tree. We used alliteration and a visual clue to come up with this name with the aim of making it memorable. How can you not think of the tiny pink palm tree when you hear it? It has shown to be very successful.
18. Take a cue from your surroundings.
Chance Realty LLC’s Mack Dudayev is a co-founder.
There are many creative aspects of life to pull from when coming up with the ideal company name. One technique that has shown to be very effective for me is focusing on your present situation for inspiration. When coming up with a name for our firm, for example, we addressed ourselves a crucial question: “What are we experiencing right now?” We didn’t have the money, knowledge, or optimism we needed to build a strong foundation at the time. Then name dawned on us: “Chance Realty,” since that’s precisely what we were doing at the time: taking a big risk!
AgentHero is a good example.
“The values and purpose of your business should be reflected in the name and logo you create, as well as the emotions you want to elicit with your consumers,” said Ken Robbins, co-founder, and CEO of AgentHero.
Robbins selected AgentHero because it conveyed their goal of connecting home buyers and sellers with professional real estate agents who are veterans or military spouses. He says, “The term Agent is readily recognized.” “We thought the name AgentHero summed up what you get if you choose our company because hero is obviously a term used fairly often with the military, and since our company serves veterans and military spouses, each of whom are heroes in their own way, we thought the name summed up what you get if you choose our company.”
20. Ensure that social media pages are accessible.
Diana Bourgeois, Fit Small Business Marketing Writer
You don’t have to match your URL to the name of your company anymore. You’ll also want to keep your Facebook and Twitter accounts safe (and potentially Instagram, Pinterest, and Snapchat as well). Make sure your name isn’t being used by other companies on social media. While you may always depart and use a little different name, this may cause confusion for your consumers, who may end up on the incorrect page by mistake.
Entrepreneur Realty is a good example.
Jennifer Kading and her partners wanted a name for their brokerage company that reflected their dedication to agents.
“We chose the name [Entrepreneur Realty] since our company focuses more on the agent and assisting them in their success. The majority of other brokerages provide nothing in the way of training and instead concentrate on contract issues.”
Jennifer Kading adds, “Entrepreneur happens to be a highly popular term on Twitter and on the internet in general.” “It just so happens to be one that many successful leaders utilize to discover the material they may be interested in on social media.” It has significantly increased our exposure.”
MLSRealty stands for Mountain, Lake, and Stream Realty in its full form, a moniker that encapsulates everything that local and seasonal customers enjoy about regional homes. This creative name also uses the abbreviation for the Multiple Listing Service, which is the database of listings that real estate brokers use to provide property information to customers.
23. Brick & Mortar
Although it works for some, a metaphorical or symbolic name is not required for all businesses to be successful. Rolan Sereny came up with the name for his business while brainstorming with a buddy. Agent Phillia Kim Downs says, “They actually got down and wrote down all the various descriptors and names that were real estate-related.” They discovered the phrase “Brick & Mortar” after eighty sticky postings.
24. Stuart St James
The usage of a geographic word in the name of a real estate company is becoming more popular. However, in a place where numerous companies compete for the same keywords, it may be difficult to distinguish out. Stuart St James, a brokerage firm, came up with a solution:
“The name was inspired by two streets in downtown Boston: Stuart Street and St James Avenue,” explains owner Darin Thompson. “It’s been a fantastic opportunity to demonstrate a sense of belonging in the city.”
CEO Stacey Alcorn says, “LAER is a variant on LAIR, meaning lion’s lair.”
“We were looking for agents that could negotiate in tough terrain and were strong, independent, and loyal.” When we typed these characteristics into Google, we got an image of a lion. ‘That’s it!’ my companion and I agreed. ‘At our firm, we want the lions of real estate.’
They came up with the concept of a lion’s den, which is a home for lions. However, Alcorn desired a more distinctive name, so she chose a variation, LAER, which is also the mirror image of REAL.