Business

Loyalty Programs Implementation Strategies in Telecommunication Companies: Case Studies

Best practices that keep consumers engaged in loyalty programs by telecommunication companies include offering loyalty program rewards that are relevant to their consumer base and that are worthwhile to consumers in terms of value, using mobile technology in engaging customers during the duration of rewards programs in addition to or over physical alternatives, and using…

How Retailers Determine the MSAs to Remain In & the Minimum Number of Stores to Have In Regional Covered Malls

Retailers use mainly foot traffic data, location intelligence, and revenue prediction models to determine the areas they need to remain in and the number of stores they need to have in an area. Whether the approach varies across urban, suburban, and rural areas could not be located in the public domain unfortunately. Lifestyle centers and…