35 Examples of Effective & Creative Real Estate Ads

Real estate is one of the top ways to invest in a business. But, it can be hard for potential property buyers and sellers to know where they should start when advertising their properties on social media or search engines.
This article provides 35 examples that show some great ideas for real estate ads across various platforms.

The “catchy real estate ads” are advertisements that are creative, effective and memorable. They can be found in a wide range of places – from the side of a bus to billboards on the freeway. The “35 Examples of Effective & Creative Real Estate Ads” is a list of 35 examples of these types of advertisements.

Real estate advertising abound, so making yours stand out from the crowd is critical for capturing leads, converting customers, and growing your company. Use spectacular graphics, snappy headlines, and attractive designs that target your desired demographic and elicit a reaction in your commercials to make them successful and engaging. To help you with your advertising plan, we collected hundreds of examples of unique real estate commercials from agents all around the nation, in a variety of formats.

Check out these 35 real estate ad examples and explanations to see how they may help you:

Examples of Real Estate Ads on Social Media

Advertisement costs: A daily ad budget of $1 to $10 is the minimum. Time commitment: Ad development may be time-consuming, particularly when combined with publishing at least three times each week on your feeds. Lead quality ranges from medium to high. High return on investment

Because social media sites are so crowded, reaching your intended audience on them may be tough. On the other hand, they have a large audience and might be a cost-effective way to generate leads.

Despite the crowded market, 47 percent of real estate organizations say that social media generates the highest-quality leads compared to other sources, according to SproutSocial. Facebook, Instagram, LinkedIn, and Twitter are just a few examples of these sources. Furthermore, since real estate agent advertisements may cost as low as $1 per day, you can expect a significant return on investment (ROI) if your ads produce even one lead.

To get the most out of social media advertising, agencies should utilize aesthetically beautiful photographs, as well as intelligent writing, to catch the attention of their target audience. Many individuals use social media sites in their spare time to amuse themselves and keep up with current events around the globe. When creating your content, keep these tactics in mind.

Example #1

(Image courtesy of Twitter)

Why this ad works: It’s visually appealing and targets vendors who can be contacted regarding the sales process. It’s also clearly seasonal, and may be utilized to increase interaction around Halloween.

Example #2

(Photo credit: Pinterest)

Why does this ad work? To entice purchasers, this real estate ad showcases breathtaking photographs of the home’s greatest characteristics. It gives some details, but there is enough mystery about the house to entice prospective buyers to contact the seller.

Example #3

(Image courtesy of TikTok)

Why this ad is effective: This commercial is a unique technique to convey critical information to investment clients. It also indicates that you can use video to display your real estate agent talents and introduce yourself to prospective prospects.

Example #4

(LinkedIn source)

Why this ad works: It’s a fun method to highlight your listing, personality, and brand while also capturing the attention of your target demographic.

Example #5

#5 as an example (Source: Instagram)

Why does this ad work? Using a basic yet enticing graphic, the slogan is aimed at customers seeking for a house. It elicits emotion while also using comedy to drive home the idea, followed by a call to action (CTA).

Consider using a platform like Artur’in to outsource the creation of smart real estate commercials. Artur’in offers a library of material to pick from, as well as the opportunity to modify the design and style of your posts, since finding powerful content for your real estate advertising may be time-consuming. You can also use the Boost’In add-on to automate Facebook and Google advertising to save even more time and accelerate your return on investment (ROI).

Pay a visit to Artur’in.

Examples of Real Estate Ads on the Internet Platform

Advertisement costs: Costs vary from free to hundreds of dollars per month, depending on the platform and extent of activity. Time commitment: Ads are typically templated, making them quicker to design, but they still need you to spend time maintaining listings. Low to middling lead quality Medium return on investment

To create real estate leads, you may promote on a variety of high-traffic listing websites, including your local MLS, Zillow, Realtor.com, Trulia, and Craigslist (among others). You may also market yourself and your real estate skills on Google, Microsoft advertising, Yelp, and your own website to interest prospective buyers and sellers. Almost all of these sites, notably Yelp, can help you safeguard your brand and value by displaying reviews and comments from delighted customers.

Advertising on real estate listing sites has the advantage of connecting you directly with active buyers and sellers who are ready to go ahead in the sales process. On the other side, since these leads often contact many agents, converting them is more challenging. That’s why, in addition to listing websites, you should use your own real estate agent website and advertising platforms like Microsoft, Google, and Yelp to promote your services.

Example #6

(Image courtesy of Zillow)

Why this ad works: Nest Seekers draws you in with a visually attractive picture before explaining the advantages and intricacies of partnering with their business.

Example #7

(Photo courtesy of Realtor.com)

Why does this ad work? A professional headshot, click-to-call contact information, plus a link to their website and the listing are all used by the real estate agent shown. This may entice purchasers to inquire about this item in particular, as well as to chat with her for further information.

Example #8

(Image courtesy of Yelp)

Why this ad is effective: This real estate agent is promoting herself on Yelp by emphasizing her value and success, with a focus on 5-star customer evaluations.

Example #9

(Image courtesy of Easy Agent Pro)

Why this ad works: Despite the fact that this Google ad does not include any visuals, it is nevertheless a very successful lead generating online ad. It generates real estate leads in a certain region by using keywords and (in the top example) the brokerage’s 5-star Google My Business profile ratings.

#10 as an example

#10 as an example (Source: Placester)

Why does this ad work? You may market listings on non-real estate sites, but you should concentrate your efforts on promoting yourself and your real estate services. To persuade customers to seek out about the team’s services, the sample above illustrates an agent’s real estate website with a professional image, biography, areas of specialty, and downloadable documents.

Choose a business that can assist you modify your real estate website to your needs to maximize it. Placester is a code-free website builder that lets you interact with professionals directly or create your website from scratch using prepared designs. You may customize logos, input testimonials, and connect to IDX feeds and social media. Try it for free right now.

Pay a visit to Placester.

Examples of Real Estate Ads in Print

Advertisement costs vary from local to national reach, but may range from $50 to hundreds of dollars per ad. Time commitment: Ad design may be time intensive, but unlike online platforms, it does not need constant publishing. Lead quality: High-quality leads are more probable. Due to the increased cost of printing, the return on investment is medium.

Because of the quantity and cheap cost of internet advertising, print advertisements aren’t employed as often as they formerly were. But, as the saying goes, don’t knock anything until you’ve given it a go. According to a poll conducted by eMarketer.com, 82 percent of Americans trust newspaper and magazine advertisements more than internet advertising, which has just 61 percent of consumers’ confidence. Print advertisements, which are most typically seen in magazines and newspapers, should be just as dynamic, engaging, and appealing as their digital equivalents.

Many print advertising, for example, feature a Quick Response code (QR code) or a phone app that connects users to other media, allowing you to keep telling your real estate “story” to prospective clients. Print advertising help enhance your brand by providing customers with a tangible object to keep and remember.

11th example

(Photo courtesy of Mr. Grey Design)

Why this ad works: Despite being a well-known real estate business, Douglas Elliman still has to show their marketing competence, which this commercial achieves successfully with color choice and captivating pictures.

12th example

(Image courtesy of MakeMyNewspaper)

Why does this ad work? A smart strategy to create leads in your town is to publish a local real estate newspaper with valuable information and experience.

13th example

(Image courtesy of Compass)

Why does this ad work? Creating a brochure is an excellent marketing strategy since it can be used to advertise your services in a variety of settings. Although brochures may be sent, they are most often provided during open homes, networking events, in-office visits, and first client meetings to showcase your real estate brand.

Exercis #14

(Image courtesy of Zillow)

Why this ad works: This free flyer template from Zillow, similar to 13th example, can be printed for use as a direct mail real estate ad, but most often is given to clients at an initial meeting or open house. Flyers can advertise a specific listing or highlight your real estate business.

#15 as an example

(Image courtesy of India Documents)

The New York Times offers a real estate section, which is a popular read in New York City. Although a full-page or multi-page ad is costly, it is an excellent approach to promote your services to thousands of people and establish your company as a major, well-funded brand.

Enlist the services of Fiverr freelancers for a one-of-a-kind advertising to ensure your print ad pops off the page. You may sample work from numerous freelancers on Fiverr to see who best fits your style and can help you create ads for your real estate firm. Prices vary depending on competence and experience, but start at $5, allowing you to choose a freelancer based on your ad ideas and budget.

Visit Fiverr.com for more information.

Examples of Real Estate Ads in the Out-of-Home Media

Advertisement costs: Out-of-home commercials may cost anywhere from $3.38 to $8.65 per thousand impressions, depending on criteria like media and location (for example, billboards might cost anywhere from $750 to $14,000 each month). Time commitment: After the ad is generated, there is a low time commitment. Lead quality ranges from medium to high. High return on investment, particularly in terms of brand awareness.

Out-of-home (OOH) advertising seems to be one of the most costly real estate marketing methods. However, the vast number of impressions created vs the cost yields a solid return on investment and may provide excellent lead generation outcomes. OOH advertisements may be seen on buses, lawn signs, billboards, subways, park benches, bus and transit stations, automobiles, and other public places, reaching a large number of prospective consumers and sellers.

OOH advertising, in contrast to the internet cacophony, may be a fantastic option. OOH advertising are more difficult to ignore, and unlike internet ads, you can’t click away from them. They may also direct traffic to your online resources. Consumers were 48 percent more likely to engage with a digital ad after first seeing an out-of-home ad, according to one research.

One of the reasons they’re so powerful is because you’re advertising to a captive audience trapped in traffic or commuting on the same mode of transportation or route every day. When compared to one-time kinds of promotion, seeing your real estate advertisements regularly improves brand recognition and reputation.

#16 as an example

(Commarts/Commarts/Commarts/Commarts/Commarts/Commart

Why this ad is effective: This StreetEasy real estate commercial is effective because it is both eye-catching and humorous, particularly for individuals who live in urban areas. It’s relevant, and it helps people consider their housing alternatives.

#17 as an example

(Photo courtesy of Facebook)

Why does this ad work? This billboard has a clear title that addresses buyers while simultaneously emphasizing the importance of the agent.

Exercis #18

(Photo courtesy of HireJeffKatz)

Why does this ad work? While this out-of-home advertisement is modest, everyone who drives by, walks by, or sits on this bench will see it.

#19 as an example

(Image courtesy of Brownstoner)

Why this ad works: To everyone who sees it, this ad is plainly extremely visual. Unlike permanent advertisements such as billboards or benches, it has the added benefit of mobility, allowing it to reach a considerably larger audience. However, the fact that it brings the viewer back to the “back pocket” mobile app for additional involvement makes it an excellent real estate advertisement.

Exercising #20

(Image courtesy of SB Marketing Tools)

Why this ad works: The color and tagline of this automobile wrap draw attention by creating fun via a play on words.

Blip Billboards is a great place to start if you want to start doing out-of-home advertising using billboards. Blip Billboards uses digital billboards all around the nation to allow you to manage the position, timing, and frequency with which your advertising is seen by people. Your real estate ad may run for anywhere from 7.5 to 10 seconds and at various times throughout the day to reach out to more people and get more leads.

Blip Billboards is a website dedicated to billboards.

Examples of Real Estate Ads in Direct Mail Marketing

Advertisement costs range from 50 cents to $3 per piece of mail. Time investment: Designing and executing a mailing plan takes time, but it may be sped up using online tools. Lead quality ranges from medium to high. Medium return on investment

Direct mail marketing is a popular real estate marketing approach that uses postcards, flyers, catalogs, calendars, and other printed materials. Although this kind of advertising is widely used, it does not imply that it is ineffective at generating leads.

According to Murphy Research and PebblePost, 88 percent of major purchase choices are made or discussed at home in the retail, finance, and car categories, with 82 percent of those involving house purchases. In addition, although email has a short lifetime, direct mail has a 17-day average longevity.

In conclusion, direct print marketing real estate advertising can help you stand out from the crowd, retain customers’ attention longer, and have a stronger emotional effect on them than digital forms. Despite the fact that it is more costly than direct digital marketing such as email and text messaging, it is still a cost-effective alternative for real estate brokers.

Another advantage of direct print marketing advertisements is that you may target a certain demographic, area, and specialty clientele such as buyers, sellers, investors, renters, and so on. This allows you to farm real estate leads in a certain location in order to create leads where your real estate skills may be used.

#21 as an example

(Image courtesy of GraphicReserve)

Why this ad is effective: This real estate ad is effective because it targets sellers and provides social evidence of successful transactions in the neighborhood.

#22 as an example

(Photo courtesy of ReaMark)

Why this ad works: By targeting renters, this postcard produces buyer leads. It reveals a sore issue for most renters: their money isn’t going toward house equity, encouraging them to consider purchasing.

Exercising #23

(Image courtesy of WhosMailingWhat.com)

Why does this ad work? Because a calendar is a necessary household item, consumers will remember your brand if you give them branded calendars with your information on them.

#24 as an example

(Image courtesy of WordPress)

Why does this ad work? This creative direct mail marketing postcard addresses prospective sellers, but the recipe on the back encourages customers to retain the card mainly for the recipe, while also saving your contact information.

#25 as an example

(Photo courtesy of Granger Group)

Why this ad is effective: This mailable real estate flyer features breathtaking images of a property in the region to draw buyers to the listing, as well as sellers who can view a sample of your marketing materials.

ProspectsPLUS! direct print marketing ad example

Seek expert guidance if you need help generating appealing direct print marketing advertising. ProspectsPLUS! will collaborate with you to create and deliver real estate advertisements to potential customers through direct mail. You may send whole campaigns to your target demographic that cycle a number of branded designs and schedule them to be delivered at different times throughout the year for optimal exposure.

Pay a visit to ProspectsPLUS!

Examples of Direct Digital Marketing Real Estate Ads

Advertising costs: Free for one-to-one or free email and text marketing programs, or a few bucks per month and more when utilizing paid web platforms. Time commitment: With templates, using an online platform may save time; sending individual emails can be time-consuming. Low to middling lead quality Medium return on investment

Another direct marketing method is to use digital means to communicate with your target audience and general contacts, mostly via email and text message advertising. While direct print advertisements have a greater success rate, email and text messaging may be a quick and efficient method to reach out to new customers, keep your brand top of mind with your sphere of influence, and nurture leads over time.

Sixty-one percent of customers like to communicate with online firms through email, which helps to boost brand awareness and conversion rates. Emails may be used to follow up with prior customers or possible prospects, as well as during holidays, anniversaries, birthdays, and other special occasions when SMS messaging isn’t acceptable.

Text messaging, on the other hand, may be a better alternative for your advertising campaign if you’re delivering shorter, tailored messages. Because text messaging has a 98 percent open rate compared to just 20% for email, it may be a unique advertising opportunity to remind customers about forthcoming events and open houses, services you offer, or a simple check-in.

Email and text messaging both allow you to target a particular audience and are far less expensive than many other forms of advertising. They also enable for connection and engagement by putting links to your website, landing page, or listings that will promote your real estate firm.

Exercising #26

(Image courtesy of LYFE Marketing)

Why does this ad work? This straightforward email includes a clear title that raises a question to potential buyers, followed by a response that highlights their real estate knowledge and highlighted properties in the body content.

#27 as an example

(Image courtesy of Callhub)

Why this ad is effective: This real estate text ad is effective because it targets buyers who are ready to purchase by promoting an open house.

Exercis #28

(Photo courtesy of CapeGazette)

Why does this ad work? Sending a monthly email to customers is a terrific approach to keep them engaged in your product and educate them about the real estate market.

Exercising #29

(Image courtesy of Constant Contact)

Why does this ad work? Holiday emails are a great way to engage with your customers and promote your brand while also humanizing your connection.

#30 as an example

(Image courtesy of OutboundEngine)

Why this ad works: In addition to simple holiday greetings like Exercising #29, sending an email with holiday tips such as recipes, neighborhood events, or holiday hosting tips will invite viewers to read and appreciate your value.

MarketLeader is a mobile app and a website.

Individually emailing and messaging people from your own accounts takes time and is tough to keep track of. Instead, use a client relationship management (CRM) platform like MarketLeader to manage your customer relationships. MarketLeader is a powerful platform that combines efficient, easy-to-use communication, marketing, advertising, and website construction features. With email, SMS notifications, and automated drip campaigns for lead creation, the platform allows you to simplify communication.

Go to MarketLeader.com.

Advertising Examples for Branded Promotional Items

Advertisement costs: Costs may vary from 10 cents to $1,000 per item, depending on the things bought, and are less expensive when purchased in quantity. Effort investment: Once the item is developed and completed, no extra work is required; additionally, successful goods may be re-ordered without the need for additional design time. Lead quality ranges from medium to high. High return on investment

For both potential and previous customers, branded promotional goods are a popular marketing strategy for real estate brokers. Shirts, caps, totes, glasses and tumblers, writing tools, key chains, tiny food items, and any other token that you may personalise are all examples of promotional products.

83 percent of customers prefer promotional merchandise with an advertising message, according to LiquidScreenDesign. So, if you haven’t used promotional goods for real estate advertising before, now is the time to do so.

One of the most important advantages of utilizing branded promotional goods to advertise is that other people, even former customers, will perform your advertising for you by using the item in front of their friends, family, or coworkers. These products serve as a walking billboard for your services, and constitute an endorsement from the individual who wears or uses them. Furthermore, consumers will often inquire about the goods, generating brand awareness and official references for your company.

Furthermore, 40% of buyers retain promotional products for more than ten years, giving them a longer shelf life than any other advertising and hence a larger return on investment. For example, a T-shirt may cost $10, but thousands of impressions may be made over the duration of one to four years.

#31 as an example

(Image courtesy of iPromo)

Why does this ad work? The typical person looks at their phone 262 times each day. That’s 262 times they’ll see your brand on a phone wallet or business card sleeve and be reminded of your real estate firm.

Exercis #32

(Image courtesy of BestPrintBuy)

Why this ad works: The bank binds their pens to the table for a reason: customers are prone to picking them up and taking them home by accident. By printing your contact information and logo on a pen, you may reach a huge audience with your services and business.

Exercis #33

(Image courtesy of Brandish Studio)

Why this ad is effective: As more people become environmentally conscious, branded reusable bags and totes are becoming more popular. Your customers may become walking ads for you by placing a witty statement and your brand on a bag.

#34 as an example

(Image courtesy of Amazon)

Why this ad works: After closing on a property, you may give your clients branded T-shirts as a present. They serve as de facto endorsements for garnering referrals and attention from other prospective consumers when they are worn.

#35 as an example

(Photo credit: Pinterest)

Why does this ad work? Not only are promotional goods like these beverage koozies practical, but they’re often utilized when individuals share drinks with others, making them a good conversation starter among friends, family, or coworkers.

When it comes to promotional gifts, Evabot is a unique alternative that will wow your customers. Evabot’s staff will design and ship your present, which will include a personalized gift box and a handwritten card with your logo and personalized greeting. You may send a genuinely customized thank you or pop-by present that will create leads and recommendations with a comprehensive inventory and automated method for gathering your clients’ preferences.

Evabot may be found on the internet.

Conclusion

The finest real estate commercials utilize distinctive taglines, attention-getting and emotion-evoking imagery, and unique material on a regular basis. It’s crucial not to put all your eggs in one basket, so prepare to advertise your real estate services across numerous platforms to reach as many prospective customers as possible. Although you’ll have to spend money to earn money, advertising is a crucial component of growing a successful real estate company.

The “catchy real estate advertising words” are some of the best examples that I have seen. There are also many other creative ways to advertise your property. If you want to know more about these, then check out this article for a list of 35 examples.

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