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In this article, we will talk about how the sponsored posts on Facebook work. We’ll cover what they are and why companies choose to use them as a marketing tool.
Businesses may pay to have their postings sent to a broader audience on Facebook via sponsored posts. They are produced using a Facebook business page and are only available for seven-day promotions. Sponsored posts are a good option for businesses trying to raise brand recognition without utilizing Advertisements on Facebook Manager.
How Sponsored Posts on Facebook Work
A Facebook sponsored post is an organic post that a company pays to get distributed to individuals who aren’t fans of their page. Businesses may sponsor posts by selecting a post to sponsor, establishing a maximum budget for a specified number of days, and selecting targeting choices via their Facebook business page. More people will notice a post if it has a wider reach, which will enhance brand exposure and user engagement.
Sponsored posts are a lot simpler to make than Facebook Advertising Manager ads. Create a post for your company page as usual, and after it’s up, you’ll have the option to “Boost Post.” Then, in a few easy steps, choose your target audience, the number of days the article will be promoted, and your budget.
Sponsoring a post may help businesses of all sizes with Facebook business pages. Because the Facebook algorithm ensures that only individuals who visit Facebook shortly after you publish a new unsponsored post will see it, a regular post is unlikely to have a significant influence on your company. However, by sponsoring a post, you may greatly expand your organic audience, resulting in more followers and interaction, as well as increased brand visibility.
An example of a sponsored post on Facebook.
Sponsored Posts on Facebook vs. Ads
The terms “sponsored posts” (sometimes known as “boosted posts”) and “Facebook Ads” are often interchanged. It’s simple to see why, given the numerous parallels between them. To begin, it’s crucial to note that sponsored and boosted posts are the same thing. The main differences between sponsored posts and Facebook Ads are their simplicity of use, ad duration, and marketing goals supported.
Sponsored Posts on Facebook
Sponsored posts are straightforward to generate and maintain since they are created directly from a Facebook Business page. They’re made for companies that don’t know how to use Facebook Ads Manager but want to raise brand recognition via short-term advertising campaigns.
The following are the main features of Facebook sponsored posts:
- Easy to use since posts are boosted directly from your Facebook page without the need for Facebook Ads Manager.
- The duration of each sponsored post is one to seven days.
- Gaining exposure, post shares, and page likes are some of the marketing goals that have been supported.
As an example, consider a Facebook sponsored post.
Facebook Ads
Facebook Ads are comparable to sponsored posts, but they’re made with more advanced targeting and budgeting choices using Facebook Ads Manager. For those unfamiliar with Facebook Ads Manager, developing Facebook Ads is more challenging due to its intricacy.
Facebook Ads are designed to be used on a long-term basis. They may be used for short-term advertisements such as sponsored posts, but given the time it takes to carefully create Facebook ad campaigns, they are seen as a time investment.
The following are the most important aspects of Facebook ads:
- Ease of use: A basic understanding of Facebook Ads Manager is recommended.
- Time limit: Advertisers may keep their ads up for as long as they like.
- Brand recognition, reach, traffic, app installations, engagement, video views, lead generation, messaging, conversions, catalog sales, and shop visits are all supported marketing goals on Facebook.
Facebook advertisements may be a better option for you than sponsored ads on Facebook, depending on your advertising objectives. Despite the extra complexity, many companies prefer the greater control and flexibility that Facebook advertisements provide.
Example of a Facebook ad with a Sign Up call to action.
Who Should Use Facebook Sponsored Posts?
Facebook sponsored posts are designed for companies with little or no experience with Facebook advertising that want to raise brand recognition via short-term campaigns of up to one week. These postings may be seen by everyone who has liked your Facebook page, their friends who have liked your Facebook page, or a custom audience of Facebook users who have never heard of your company.
Businesses who want to advertise for the following purposes should use Facebook sponsored posts:
- Increase page likes and shares: Sponsoring a post improves the number of people who will see it, which might result in more likes and shares.
- Boost one-time posts: Because one-time posts may only be boosted for one to seven days, they’re a suitable alternative for short-term marketing.
- Advertise on Facebook for less: Sponsored posts are less expensive than Facebook Ads, albeit they have restricted audience targeting options.
Costs of a Facebook Sponsored Post
With a minimum ad cost of $1 per day, sponsored posts on Facebook are incredibly economical. The size of the audience for your sponsored post, or the number of people who will view it, is determined by your total maximum budget. You will enter your budget when sponsoring a post. At that point, Facebook will estimate how many people will see your boosted post each day for the length of the campaign.
Budget and traffic projections for Facebook sponsored posts.
How to Make a Sponsored Post on Facebook in 7 Easy Steps
Go to your company’s Facebook page, make a new post (or select an existing post you want to sponsor), click the Boost Post button, and then follow the easy instructions. Depending on how long it takes to develop fresh post material, the total process should take less than 15 minutes.
In seven simple steps, you can get your sponsored post up and in front of a wider audience:
1. Go to your Facebook company page and make a post (or select a post to boost)
Go to your business’s Facebook page after logging in to Facebook. Click the “Page” button from the toolbar in the top left-hand corner of the screen to confirm that you are on your company page. You may either write a new post or boost an existing one from the company’s main page.
Create a New Post
If you’re not supporting an existing post, you’ll have to start from scratch. This is no different from any other time you publish on your page, so just compose a post as you would for a free post—or work with Hibu to have one created for you.
2. Select ‘Boost Post’ from the drop-down menu.
Locate the post you wish to sponsor from your company page’s main screen. It will be the most current post if you just published it. Above the likes and comments area, in the bottom right-hand corner of the post, you’ll notice a blue button labeled “Boost Post.” To begin the process of sponsoring a post, click that button.
Boost Post on Facebook is a button that allows you to boost a post on Facebook
2. Determine Your Objective
You’ll be asked to pick between website visits and engagement as your advertising aim. In other words, do you want people to visit your website or engage with your article more (by loving, sharing, and commenting)? Based on their Facebook use history, Facebook will then display your content to audiences that are most likely to take the action you want.
Choose a Facebook sponsored post’s goal.
3. Determine Your Target Audience
After that, you’ll be asked to choose your audience or the Facebook users who will see your post. To access all audience choices, click the blue text “Create Audience” in the top right-hand corner of the box.
Create a Facebook audience for a sponsored post.
Then, using audience factors like user demographics and habits, design an audience that matches your ideal customer’s profile.
Audience possibilities for Facebook sponsored posts
4. Enter the amount of money you want to spend and how long you want to spend it.
Enter the total amount you wish to spend on sponsoring your article. The budget you pick will be divided out across the number of days the sponsored post will be active. For example, if you set a total budget of $20 for five days, you’ll spend $45 every day on average. When you enter your budget, you’ll receive an estimate of your post’s reach, which will give you a better idea of how many people will see it. Make adjustments to your budget depending on the number of people you want to target.
Sponsored posts on Facebook Options for budget and duration.
5. Select Conversion Tracking from the drop-down menu.
To switch on conversion monitoring, go to the bottom of the Budget and Duration section and click the slider icon. This allows you to measure user interaction with your ad, giving you a better idea of your return on ad spend and campaign performance.
How to monitor the success of Facebook sponsored posts.
6. Fill up the payment details
If it’s your first time advertising on Facebook, you’ll be asked to provide payment information, such as a debit or credit card. You will be able to skip this step if you have previously advertised on Facebook and have an active card on file.
7. Select ‘Boost Now’ from the drop-down menu.
At the bottom of the screen, click the “Boost Now” option to finish the procedure. The following is the link to your sponsored post:
Boost Now button on a Facebook sponsored post.
8. Analyze Results
It’s time to start evaluating your statistics to see how successful your article was after it’s been finished and released. To measure the effectiveness of your sponsored post, recall your advertising aim and compare the data to key performance indicators (KPIs), such as the number of likes, shares, and new followers. You may run new sponsored post campaigns based on this data, making modifications to your post text and pictures, budget, length, and targeting to improve effectiveness.
The Benefits and Drawbacks of Facebook Sponsored Posts
There’s a lot of controversy about whether or not to utilize Facebook-sponsored posts as a replacement for ordinary Facebook ad posting. While they may be an excellent tool for certain organizations, they are not for everyone; whether or not they are appropriate for yours is dependent on a variety of factors.
Consider the following advantages and disadvantages before committing to sponsoring a position for your company.
Advantages of Sponsored Posts
- Easy to use: Because Facebook Ads Manager isn’t necessary, boosting posts has a low learning curve.
- Increase the number of individuals you reach: They’re a great method to get your message in front of folks who would not otherwise see it.
- Increasing likes and shares: The marketing goal of sponsored posts is to enhance the reach and engagement of your article, which is ideal for brand exposure.
The Drawbacks of Sponsored Posts
- Ads may only be shown to those who have liked your page, friends of those who have liked your page, or a custom audience using a simplified version of Facebook Ads Manager’s targeting settings.
- Limitations on ad schedules: Ads run for one to seven days, and advertisers are unable to select specific days and times for the post to appear.
- There are just a few goals or outcomes: Likes and/or post shares are the only actions you’ll notice from a sponsored post.
Most Commonly Asked Questions (FAQs)
I’m not sure what kind of Facebook post I should sponsor.
Any post from a business page may be sponsored, but you must ensure that the post is of excellent quality. It should contain a clear message, outstanding imagery, and a call to action (CTA), such as a link to your website or Facebook company page.
Facebook Ads or Sponsored Posts: Which Is Better?
For Facebook users, Facebook Ads and sponsored posts seem virtually similar, yet they serve distinct functions for marketers. Sponsored posts may only be published for a short period of time (up to seven days) and have limited audience targeting possibilities. They are, however, less expensive and easier to utilize since they do not need the usage of Facebook Ads Manager.
Is it possible to boost a Facebook ad?
Advertisers cannot pay to have their ads boosted. If Facebook marketers want to boost an ad, they should focus on increasing the ad’s quality to improve rank while keeping the budget the same or raising the budget to possibly increase audience size.
Final Thoughts
Businesses pay for sponsored posts on Facebook in order to reach a wider audience. They’re ideal for firms with little experience with Facebook advertising that want to execute brief brand recognition campaigns. They’re great for getting people to follow you and connect with you, but they only have a few audiences targeting choices.
