35 Best Tools to Track B2B Conversions: 2022 Guide

Leads are critical to the success of your business. You need to know who is interested, why they are interested, how often they visit your website, and the ‘thing’ that keeps them coming back to you.

Lead generation tactics are critical, and you should not attempt to generate leads on your own. However, B2B lead-generating software may aid you tremendously with this process.

With the correct tools, you can not only know who is visiting your site and what they are interested in, but you can also reach out to them much more quickly to add them as a new customer.

The following is a list of B2B lead-generating software that may assist you at each process stage. By incorporating these technologies into your B2B marketing plan, you can transform it into a lead production machine.

Critical B2B Analytics to Track

You are not alone if you have ever logged into an analytics tool for the first time and felt overwhelmed. With so much data accessible, it may be challenging to determine which analytics are relevant and which can be ignored. Even if you understand what you’re looking at, it’s easy to “go down the rabbit hole” of data analysis and spend hours poring over data.

Consider a few critical parameters to monitor when evaluating the success of your B2B website.

• Traffic Volume — A high-level examination should involve a review of the website’s traffic volume. We propose examining date ranges, often year over year for the same date range, to see if trends or changes become apparent. Examining date ranges also reveals any seasonality or incoming events.
• New vs. Returning Visitors — Another high-level comparison should be made between new and returning visitors. If one of your objectives is to generate new inbound leads, you should prioritize increasing the number of unique visitors. One thing to bear in mind is that it often takes more than six touchpoints (which may include repeated visits to your B2B website) for a prospect to contact your organization in B2B sales.
• Traffic by Source/Channel – Typically, marketing expenditures are allocated to the sources that provide the most leads. As a result, it’s critical to determine which channels or sources are directing visitors to your website. In an ideal world, you’ll include lead conversion monitoring in your analytics solution and be able to pinpoint which sources provide the most qualified prospects.
• Engagement Metrics – You may measure a variety of engagement metrics for your B2B website visitors. Engagement is a fancy word for high-quality traffic. Monitoring metrics such as average time spent on the website and the number of pages visited will indicate receiving high-quality traffic. Additionally, it may alert you to high- and low-performing areas of your website.
• The Most Effective Landing Pages – Knowing which pages your visitors see first when they arrive on your website may give insight into what people are looking for and familiar themes of interest to online users. Additionally, examining the top landing pages and engagement metrics stated above might suggest whether a specific page on your website is not giving value.
• Website Conversions – Despite being mentioned last, this is one of the most important KPIs for B2B marketing and sales teams. The amount and quality of website conversions provide insight into how well a lead generation website operates. In addition, conversion tracking and reporting often reveal the actual worth of your B2B website.

Best Tools to track B2B conversions

Leadfeeder

Leadfeeder is a lead generation and marketing platform designed for results-driven teams to generate new leads and track current clients. Rather than gaining new users via advertisements or email, leads are created using Google Analytics, which automatically identifies organizations that visit your site. Then, based on their behaviors on your site, rating and filter them, and supplement them with corporate information and contact data.

Key features;

• Lead scoring automatically: Your most qualified leads are prioritized at the top of your lead list.
• Personal email notifications: When a targeted lead visits your website, you will get an email notification.
• CRM/LinkedIn integration: Once your CRM or Sales Navigator is linked, new leads and visits are instantly added to your sales funnel.

Pricing

LeadBoxer

Leadboxer collects and analyzes leads and their activity across several channels, centralizing this information into a single marketing platform. Please keep track of each lead’s website visits, document downloads, page, video views, and more, and then contact them directly from the app. Individual leads and leads by a business may be sorted. Additionally, you’ll be able to spot great leads at a look owing to the lead scoring tool.

Key features;

• Lead score: Leadboxer develops profiles for website visitors automatically and then gives them a lead score based on their behaviors on your website, such as reading blog articles. Account managers may give varying point values to different activities depending on the behaviors they consider to be the most important.
• Notification to qualify: When a lead hits a specified threshold, Leadboxer automatically informs the relevant parties, allowing them to qualify the lead directly from Leadboxer.
• API: Integrates seamlessly with a plethora of different programs, including CRMs.

Pricing

Lead Forensics

Lead Forensics converts anonymous website visitors into leads by instantaneously revealing the visitor’s name, position, email address, and more, and automatically feeding those leads into a consolidated email list.

Key features;

• Comprehensive on-site visitor intelligence: Instantly observe what leads look for, the sources from which they originate, the pages they view, the number of visits, the amount of time spent on the site, information about their company, and even the stage of the consideration journey they are in.
• Integration; with and delivers leads to your CRM seamlessly, allowing your sales staff to take action.

Pricing

Albacross

Albacross collects the information you need about website visitors, ensuring that you always have a steady supply of warm leads. Determine which firms visit your website, their interests, and their location to take appropriate action. Albacross is a global B2B solution.

Key features;

• Advanced filter: Quickly sort your leads to see which ones fit your ideal client profile, allowing you to prioritize and progress them along the sales cycle. Additionally, you may filter by income, page views, and location.
• Segments: Classify clients according to the characteristics that are most relevant to you.
• Integration: with a large number of technologies, including CRMs. HubSpot, Salesforce, Slack, and Pipedrive are a few examples.

Pricing

ProProfs Quiz Maker

ProProfs is an online quiz creator that enables you to design entertaining questions with built-in lead forms for collecting information from quiz takers. From startups to significant businesses, businesses of all sizes utilize this application to supplement their lead generation and lead capture processes.

Key features;

• Bank of questions: Choose from a database of over 100,000 ready-to-use questions on a variety of subjects.
• Individualized quiz results: Produce optimistic and good outcomes that may be shared through social media.
• Integrations with CRM systems: Connect to your CRM and separate your prospects into different mailing lists automatically.

Pricing

Unbounce

While websites are excellent for educating prospective users, most pages fail to convert visitors into customers. Unbounce enables you to create and improve dedicated landing pages with a single objective in mind: conversion!

While there are dozens of less expensive page builders on the market, Unbounce’s entry-level plan includes a slew of unique features that set it apart from the competition.

Key features;

• Templates: 100+ pre-designed templatpopupsegration: landing pages, popups, and opt-in forms with the most popular email, CRM, and analytics platforms available.
• SEM Optimization: SEM campaigns benefit from dynamic keyworPopupsrtion.
• Sticky Headers and popups: Customize your popups with sticky headers and popups.

Pricing

Leadpages

Leadpages enable you to develop, optimize swiftly, and measpopups the effectiveness of landing pages, popups, lead bars, and other lead forms, as well as social advertisements that drive traffic to your landing pages. Select from a range of high-converting, mobile-responsive page designs to suit your business’s requirements.

Key features;

• Real-time guidance: As you design your landing page or lead form, Leadpages provides optimization advice and assists you in creating the ideal lead page for SEO.
• Analytical and testing services: At a glance, see how your pages are doing and conduct the tests you want, including A/B testing.
• Pages, leads, and traffic are all unlimited: Collect as many sales leads as possible, publish as many pages/forms as possible, and increase traffic to your website as much as possible.
• Leadpages’ plans are never capped: which means you will never be charged more as your business grows.
• Integrations: Seamlessly integrates with over 1000 additional products, like Google Analytics, Stripe, Zapier, and Salesforce, to deliver lead information to the appropriate location.

Pricing

OptInMonster

OptInMonster helps you create more leads by creating gorgeous, clear landing pages from scratch or using a template. Then, target your offerings, collect the necessary statistics, and swiftly improve your landing pages for maximum conversions. As a result, OptInMonster is trusted by over one million websites, both B2B and B2C.

Key features;

• Tailored campaigns: Create and display targeted lead forms and landing pages depending on where your leads discover your website, the material they see, how they engage with your content, the actions they take, whether they are a new or returning visitor, the device they use, their location, and other factors. Segment your audience and “provide your ideal offer to the ideal individuals at the ideal moment.”
• Triggers based on user behavior: Display lead forms when users do particular actions (for example, when they scroll to a given place on a page, when they visit your page for a certain length of time, or when they attempt to leave your site).

Pricing

Leadformly

Leadformly typically services established B2B firms, assisting many of them in increasing lead production by two to three times via high-converting lead forms. Leadformly cites conversion rate as a differentiating element from rivals. “We’ve spent years poring over forms to answer one question: What enhances form conversions?” they say. As a result, we’ve incorporated our results into our form templates to help you acquire more leads for every marketing dollar spent.”

Key features;

• Optimized templates: Create streamlined lead capture forms, agency forms, and inquiry forms quickly and easily with Leadformly’s templates, which are all conversion-optimized based on over 50 best practices.
• Value tagging and segmentation: Assign values to leads based on their form answers and then segment them by quality to determine who to target and how to design campaigns that appeal to them.
• Integrations: Over a thousand connections with automation tools, customer relationship management systems, and more.

Pricing

Constant Contact

Constant Contact offers a range of email marketing products. Drag and drop capabilities make it simple to produce aesthetically appealing emails, and sender contact lists may be imported from Outlook, Salesforce, or by importing a spreadsheet.

Additionally, extra capabilities such as email automation and scheduling are available, as well as surveys, polls, and dynamic registration forms for collecting feedback. Further, you may organize events and social media from inside your account.

Apart from configurable layouts and picture hosting, analytics underpin Constant Contact’s service, making it easy to track the effective ROI of campaigns and experiment with alternative techniques to enhance conversion rates.

Key features;

• Welcome emails: that are sent automatically and on schedule
• Subject line testing: is a tool included in most email marketing software services that may assist you in optimizing your subject lines to boost your open email rate.
• Deliverability is relatively high. You may segment your contacts depending on their clicks to deliver more targeted emails.

Pricing

Mailchimp

Although Mailchimp is a popular tool for B2C email marketing, it is also an excellent alternative for B2B email marketing. And, despite its reputation as an email marketing platform, Mailchimp can assist you in promoting your B2B company in a variety of additional methods, all in one location.

Key features;

• Email marketing: Use a drag-and-drop builder to create straightforward, concise emails. Send emails automatically in response to signups, events, or other criteria, ensuring that your communications reach the appropriate individuals at the right time.
• Detailed information: With real-time analytics on your email campaigns, you’ll always know what works and where to make adjustments. Additionally, you may compare your open, click, and subscribe rates to competitors in your field.
• Hyper-versatile: MailChimp is capable of assisting you with much more than email. It’s a multichannel platform that enables you to generate lead pages, advertisements, social media posts, automation, and CRM activities, among other things.

Pricing

Sendinblue

Sendinblue is another robust email marketing platform for business-to-business (B2B) enterprises. The firm provides “email, SMS, Facebook, Chat, and CRM, among other features, is an all-in-one platform that enables you to expand your business by strengthening client interactions.”

Key features;

• Dynamic templates: Choose from over 70 professional templates, including B2B-specific ones. Personalize emails and even develop dynamic configurations that adapt to each user’s demands.
• Automation and segmentation: Segment your audience for more interaction by location; automate both the message delivery and segmentation processes.
• Sending time determined by machine learning: SendInBlue automatically selects the optimal time to send your email to get it in front of more prime eyeballs.

Pricing

Callingly

The following are the steps taken by Callingly’s call trigger software. When new lead information is received, Callingly captures it and instantly contacts available team members. When a team member picks up the phone, they hear the lead’s report and Callingly returns the call when the team member is ready. If an agent is available, the lead’s phone will immediately begin to ring, and team members will be able to trace each lead and call.

Callingly’s call trigger takes lead information as it comes in and then promptly reaches an available team member.

Key features;

• Call recording: Call records are immediately synchronized with the CRM.
  Notes and annotations: Assists in remembering essential points during a follow-up call. Additionally, they are synchronized with the CRM.
• Team members’ autonomy: Individual team members’ schedules may be configured, allowing Callingly to choose which team member to contact for a quick callback.

Pricing

Novocall

Novocall not only connects interested leads to sales professionals but also helps you qualify those leads before they call, so you can determine who is the most excellent match for your product or service and tailor the call to their specific requirements.

Key features;

• Capture and qualify leads: With an attractive popup, offer interested leads a free callback immediately or at a mutually convenient time. Then, instantly prepare the lead before calling to determine who is most likely to be serious about purchasing.
• Capture during non-business hours: Novocall operates 24 hours a day. If your sales staff is unavailable, Novocall assists the lead in scheduling a call for the following day, ensuring that you do not lose any possibilities.
• Tracking: Track call success rates, the source of leads, and the stage of the purchasing journey at which each caller is.
• Follow-up: Because Novocall understands the importance of follow-ups, it automates sending an SMS follow-up following each call.

Pricing

Callpage

CallPage displays a popup inviting interested visitors to request a callback from a sales representative in less than 30 seconds. This increases the number of visitors who convert to leads. Additionally, similar to Novocall, it enables prospects to arrange the last call when your staff is unavailable.

Key features;

• Custompopupp: Match your callback popup to your logo to ensure it integrates neatly with your website. Additionally, you might provide brief lead forms to collect additional information.
• Analytics: View leads’ phone numbers and call history; record calls and playback recordings to monitor key performance indicators (KPIs); determine which marketing channels generated which calls, and analyze the success of each of these sources.
• Follow-up through SMS: Follow-up text message expresses gratitude for the client’s call and provides the customer with the contact information for the sales representative they spoke with.

Pricing

Intercom

Intercom is a conversational interface that goes beyond chatbots. The tool’s adaptability enables it to be utilized for onboarding, lead creation, customer assistance, user engagement, and marketing automation. In addition, their program allows you to construct flows and sequences for each page, ensuring that the appropriate message is always delivered at the right moment.

Key features;

• Outbound messaging: Encourage consumers to take action with customized email, push, and in-app messages.
• Create campaigns: Create a series of triggered communications based on preset rules and guide clients toward a shared objective.
• Product tours: Demonstrate the value of goods and services with interactive tours that walk new signups through tasks.
• Customer data: Create meaningful interaction by segmenting your target audience, sending targeted communications, and personalizing content.

Pricing

Drift

Drift bills itself as the “first conversational marketing software in the world.” The chat tool is designed to facilitate one-on-one talks with prospective consumers. Drift chatbots engage website visitors in personalized discussions at the optimal moment, increasing your chances of generating and converting leads.

Key features;

• Targeting: If desired, activate your chatbox just for the visitors you believe are the best match. Additionally, “playbooks” assist you in retargeting previously stated interest visitors.
• Automated lead qualification: Drift’s chatbot will assist you in qualifying leads by asking quick survey questions and routing leads to the correct management inside your CRM.
• Integrations and automation: Drift gathers and maps replies to questions from Drift into complete marketing automation systems like HubSpot, Salesforce, and Marketo. This way, you can save all of the critical information you’ve gathered about each lead in one location.

Pricing

Manychat

Manychat enables you to develop a chatbot for Facebook Messenger, email, and SMS to assist with lead acquisition, nurturing, and retention. Why is Messenger such a priority? According to Manychat, it boasts “an open rate of 80% and a click-through rate of 25%, outperforming all other channels.” Begin with a template or create your Manychat bot to meet your specific requirements.

Key features;

• Engaging, tailored Messenger chats: to engage and establish connections with their consumers. The bots collect leads’ information, schedule meetings, and route their requests to sales representatives.
• Scoring and documentation of leads: Lead scoring enables you to prioritize leads, while monitoring allows you to evaluate the efficacy of your chat lead generating activities.
• Integrations: Easily interfaces with Shopify, Google Sheets, MailChimp, HubSpot, ConvertKit, Zapier, and other services.

Pricing

Help Crunch

Help Crunch combines a live chat application with an email marketing tool and a knowledge base, providing everything you need to attract and nurture leads while also serving your critical current customers. All-in-one marketing, sales, and support tools!

Key features;

• Diverse chat for lead generation and qualification: Engage consumers through live chat, send automated chat messages, gather lead information while your staff is unavailable, and pre-qualify leads using pre-chat forms. A 24/7 chatbot capable of answering queries on its own, as well as a Facebook Messenger conversation, is on the way.
• Email marketing included: In the same application, you can create and automate emails and resend chat discussions via email.
• Effective message organization: To expedite the processing of requests, you may categorize, assign and combine discussions.

Pricing

Hunter

Hunter is excellent if you need to locate someone’s business email quickly. They provide three distinct sets of tools: an email finder, an email verifying tool, and a domain search tool. Simply enter the name of the business you’re attempting to contact, and Hunter will identify the most probable email pattern connected with that firm.

Key features;

• Domain search: ideal for rapidly determining who to contact in business.
• Email finder: all you need to do is connect with an expert. It combines all of the data—email formats, web-based email addresses, verifications, and other indications.
• Email verifier: various stages of validation are performed: format, domain information, and mail server answer
• Bulk upload: Upload a CSV or XML file in its entirety, and Hunter will do domain searches, email verification, and prospecting in seconds.

Pricing

Aeroleads

Aeroleads is a Chrome extension to assist you in locating emails, phone numbers, and other critical B2B data. For example, conduct LinkedIn or another business contact website, add appropriate leads to Aeroleads, and Aeroleads will automatically extract their company email, phone number, address, and other pertinent information.

Key features;

• Comprehensive lead generator: Up to 15 data points are available, including the full name, job title, location, firm email addresses, and business phone numbers.
• Integrations: With a single click, export data to CSV or transfer data to HubSpot CRM, Salesforce, Pipedrive, Zoho CRM, FreshSales, and Zapier.

Pricing

Prospect.io

Prospect.io helps your B2B company grow by locating email addresses, job titles, locations, and other contact information for prospects. Prospect.io also assists you in reaching out to these addresses through cold email and drip marketing.

Key features;

• Flexibility: Search and validate emails using Chrome and business social networks, CSV input, or the REST API.
• No data input required: Prospect.io automatically imports leads into your CRM, saving you time. Integrates with HubSpot, Pipedrive, Salesforce, and other third-party applications.
• Track email: openings, responses, link clicks, conversions, and other metrics from your email campaigns to discover how effective your prospecting is at producing solid leads.

Pricing

Voila Norbert

Norbert can help you generate leads, validate emails, and supplement email results with more relevant data, allowing you to personalize your email and other campaigns and maximize ROI.

Key features;

• Verification: Don’t only discover emails; validate them using Norbert’s algorithm to ensure they reach the intended recipients. Verify emails by importing them through an a.CSV file. Additionally, you may automate the process using Norbert’s API.
• Chrome add-on: Wherever you want to prospect online, gather lead emails.
  Integrations: Save time by syncing leads with Zapier, HubSpot, Salesforce, and Mailchimp.

Pricing

Growbots

Growbots automates outbound sales by consolidating lead prospecting and marketing tools. First, automate generating leads, obtaining their contact information, and sending email drip campaigns. Then, gather data and do the necessary testing to improve your lead campaigns for the prospects you’ve identified.

Key features;

• Prospecting with a targeted approach: Create your ideal customer profile using many criteria, and Growbots will provide a list of firms that fulfill your requirements. Then, using the power of AI, get access to contact information (email, phone, social profiles, etc.) for the necessary decision-makers inside these firms.
• Email marketing campaigns: Personalize and send emails using the data you gather and create follow-up sequences and multichannel contacts to boost your chances of success.

Pricing

SignalHire

SignalHireSignalHire is a talent acquisition application that enables users to quickly locate an individual’s personal and professional email address or phone number. This application aids in the growth of your B2B company by allowing you to find email addresses and phone numbers by name, job title, or region. Additionally, you may explore the business directory and get contact information for more than ten million businesses and workers.

Key features;

• Bulk email finder: Search for up to 100 persons and export the results to CSV to simplify and speed up the email finding process.
• Chrome add-on: In a few clicks, get high-quality, 100% confirmed contact information such as emails, phone numbers, social media profiles, and messengers.
• Social network exploration: Discover your complete contact information, including your social media accounts on LinkedIn, Facebook, Github, and Twitter.
• Option for a team account: Collaborate with your team colleagues to quickly locate email addresses and phone numbers and easily exchange contact information.

Pricing

Contactout

contactoutContactOut is a program that mines your leads’ LinkedIn and Github profiles for their email addresses and phone numbers. Its artificial solid intelligence search engine enables you to browse profiles and send emails, and 30% of Fortune 500 companies rely on this tool for business information.

Key features;

• ContactOut Chrome extension: Extracts email addresses, phone numbers, and social media profiles from your prospects’ LinkedIn or Github profiles and saves them to a dashboard.
• Dashboard: Organizes, manages, and exports your leads
  Search portal: A comprehensive contact search engine that allows you to locate the contact information of anybody on the Internet.

Pricing

Demio

Demio delivers an engaging webinar experience that requires no downloads and is very easy to use—increasing attendance rates in areas where your brand is prominent. Demio’s marketing features to set it distinct from the competitors. Their program has some quite sophisticated tracking capabilities. Your webinar room, registration page, and thank you page may all be enhanced with conversion, tracking, and retargeting pixels.

With its easy-to-use UI and specific settings, this application is ideal for novices.

Key features;

• Interactive polls
• Allows for the incorporation of custom codes and pixels
• Provides built-in analytics
• Easily integrates with the majority of marketing tools

Pricing

WebinarJam

WebinarJam bills itself as the “most significant advancement in Live Casting, Event Streaming, and Webinar Broadcasting ever made available to the public,” with “unmatched freedom mixed with high-tech accuracy.” Stream your webinars to up to tens of thousands of people simultaneously on YouTube or WebinarJam’s private server. Additionally, extensive monitoring and analytics enable you to determine the effectiveness of your webinar in terms of lead generation.

Key features;

• Autoresponders: Communicate with audience members before too and after your webinar to enhance lead nurturing.
• Jam Session: Professionally accommodate a group of speakers or a panel with this flexible structure that optimizes presentation dependent on presenter count.
• Engagement-oriented: Engaging with consumers is critical. This includes live chat, comment posting and moderation, a virtual whiteboard, and private messaging.
• Add members: Throughout the presentation, an audience member may be added as a speaker to ask a question or deliver a testimonial.

Pricing

Lead Connect

Lead Connect is a LinkedIn-integrated automated outreach technology that allows users to send automatic but tailored follow-ups and invites. To identify people to invite, you must first define your audience using LinkedIn Sales Navigator, contact those folks, follow up with them, and sync them to Hubspot. Additionally, a blocklist feature prevents sending requests to persons who other team members have previously contacted.

Key features;

• With customer insights, develop and monitor your strategy.
• Automatically send connection requests at predefined periods
• If a response is detected, follow-up communications are automatically paused.
• Apart from synchronizing your prospects, Lead Connect enhances them and assists you in naturally growing your account.

Pricing

Pardot

Pardot is a marketing automation platform that helps you build and manage online marketing campaigns and retain and acquire new consumers. In addition, users can qualify and nurture leads much more quickly with its simplified lead management.

You may automate time-consuming operations within your account, manage content, build forms and landing pages, send emails, and start campaigns. You may even run sponsored advertisements from a single location.

Key features;

• Salesforce-integrated lead generation and marketing automation
• Create customized email templates and ensure they comply with spam filter requirements.
• Utilize landing pages, forms, and Google AdWords integration to generate leads.
• Create automated Engagement Program procedures to send emails and update contact information.

Pricing

HubSpot Marketing Hub

According to HubSpot, the Marketing Hub has “all you need to create effective inbound marketing campaigns that pique interest in your brand and make customers happy.” From website and landing page design to email marketing, content planning, testing, and reporting, Hubspot’s Marketing Hub connects all lead generation initiatives. In addition, it enables you to develop highly tailored content for B2B lead generation.

Key features;

• Email marketing tools and completely automated drip programs
• Create, deploy, and A/B test landing pages with leads in a matter of minutes.
• The live chat widget enables you to communicate with potential customers.
• Automate the capture and organization of every step a lead makes during their customer journey and sync it with HubSpot or Salesforce CRM. Quickly determine the return on your investment for your efforts.

Pricing

Growlabs

Growlabs marketing automation software enables you to produce, engage, and convert leads by combining “targeted business-to-business data with strong automation.” Cisco, Square, and Instapage are just a few of the firms that rely on Growlabs.

Key features;

• Prospecting leads: Outline your desired customer profile, and Growlabs will prospect current and relevant leads with verified contact information that fits this description.
• Automated follow-up and lead nurturing: Use tags, triggers, and rules to nurture leads by automatically following up with them through email in response to their email opens, replies, and clicks.
• Intelligent inbox: Sales-ready prospects are highlighted and sent to sales reps, indicating that they need your attention.

Pricing

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SharpSpring

SharpSpring makes marketing automation accessible to organizations of all sizes with its ease of use, affordability, and versatility. The platform has many capabilities, such as behavior-based email marketing, dynamic forms, landing page, blog creation, social network management, CRM and app connections, and universal CMS compatibility.

Key features;

• Dynamic forms: For recurring visitors to your site, autofill lead form fields, saving them time and increasing conversions.
• VisitorID: Identify visitors to your site and learn what makes them tick with behavior-based monitoring. Additionally, your day’s top leads are highlighted through email.
• Email marketing in detail: Send tailored emails and track extensive information about each engagement to ensure that your communications are sent at the optimal moment.

Pricing

Keap

Keap centralizes your marketing, sales, and business operations, allowing you to remain organized while empowering your team to complete more transactions. Assure that each lead gets the appropriate message at the right moment throughout their customer journey, and manage your sales tools using bespoke pipelines and processes. With a few easy clicks, you can boost your sales effectiveness with precise data and insights.

Key features;

• Keap pipeline: Tracks all existing and potential customers throughout the buyer’s journey, from new leads to seasoned customers, and automates the process of moving leads through the pipeline to closure. Prompts assist you in moving leads forward swiftly.
• Automated messaging: “Create an automated method for texting and emailing new leads using pre-written emails that you can tweak to take your lead to the next step,” as well as timely communications as leads go through the stages. Indeed, Keap’s powerful automation capabilities enable you to automate almost any operation.
• CRM built-in: There is no need for a separate CRM since Keap is already a CRM.

Pricing

Referral Rock

Referral Rock referral program software (full disclosure: this is our product) enables any company to increase its client base by leveraging the strength of its current network. As a result, online and offline businesses may create incentive-based programs, enroll current customers and partners, generate new leads and sales, and automatically distribute prizes.

Referral Rock automates every stage of the process, allowing businesses to expand their referral marketing campaigns and assess their effectiveness regularly. This software may be used for various purposes, including customer recommendations, staff referrals, and partner programs.

Key features;

• Automates the process of requesting recommendations across all possible channels
• Referrals from e-commerce transactions, demonstrations, trials, and subscriptions are tracked and captured.
• There are hundreds of choices for customer rewards fulfillment, including an API and Zapier connection, but no connectors are necessary to get started.

Pricing

Final Thoughts

Whether your plan is inbound or outward, managing it without technology may require a significant amount of time, energy, and cash. However, by investing in the best B2B lead generating software, you can gather and funnel leads more efficiently.

Before acquiring any technology, you should design your lead generation objectives and the strategies that will assist you in achieving them. Consider your budget and platform integrations next to optimize your resources and increase conversions.