Examples of Successful, Value-Based, Bold, and Risky Marketing Campaigns of B2B and B2C Brands in the U.S.
While a B2C brand like Patagonia can advertise a slogan that says “Vote the Assholes Out”, B2B brands are very restrained in their communications and seldom create bold campaigns. This report comprises five examples of B2C brands and one example of a B2B brand’s marketing campaign/commercial with themes related to the pandemic, the US elections,…
Glenn TrevorHow Branding Impacts Revenue, Customer Acquisition, Customer Loyalty, Brand Perception, Brand Trust, and Profitability of Your Business
Table of Contents Impact of Branding on Business 1. Revenue 2. Customer Acquisition 3. Customer Loyalty and Advocacy 4. Brand Trust and Brand Perception 5. Profitability 6. Market Value and Enterprise Value 7. Price 8. Share of Wallet 9. Return to Shareholders Importance of Logos, Website Design, and Content Quality in Branding Impact of Logo…
Advertising Strategies Used by Top Peer to Peer Beauty Brands in the U.S. (With Case Studies)
Table of Contents Goals Beautycounter Overview and Market Dominance Advertising Strategy Rodan + Fields Overview and Market Dominance Advertising Strategy Younique Overview and Market Dominance Advertising Strategy EVER Skincare Overview and Market Dominance Marketing Strategy Research Strategy Goals To establish a general audit on the competitive space for peer to peer beauty brands such as…
Best Strategies for Creating Media and Marketing Content that is Easily Accessible By Individuals With Auditory Disabilities
When it comes to creating media and marketing content that is easily accessible by individuals with auditory disabilities, there are various steps a business can take to ensure that content is not only easy to access, but also comprehend. Below are six strategies that should and could be employed across websites, videos, and print content…
Best Marketing Campaign Examples for Hospitals, Health Care Systems, and/or Nursing Homes (Assisted Living Homes)
We have curated six examples of cross platform hashtag campaigns, video marketing campaigns, social media campaigns, and/or website-centric marketing campaigns run by hospitals, health care systems, and/or nursing homes (assisted living homes) in the United States. For each example identified, we have, where possible, provided when it ran, how it performed, the messaging/design strategy, and…
History and Evolution of Marketing, Advertising, and Mass Communications, and Major Changes in the Industry
This research presents the history of marketing, mass communication, and advertising. Additionally, it presents a profile of seven innovators in the advertising space over the years. These individuals were critical in the advancement of technology, inventions, and ideas that propelled the advertising industry into a new dawn. Table of Contents HISTORY OF MARKETING Began in…
Unique Marketing Strategies for Companies in the Athletic Wear Category: With Case Studies
A number of niche and mid-sized players have entered the activewear market offering differentiating benefits ranging from high-fashion to environmentally responsible design. Marketing tactics for these brands frequently include leveraging social media channels, influencers, and content marketing, with a high level of importance placed on product visuals to support clear communication of the product messaging…
White Color/White Coat Workforce Trends; IT, Life Sciences Industry, Fintech
Below are in-depth reviews of white color/white coat workforce trends in the general employment space, the engineering space, the advanced manufacturing space, the information & technology industry (IT), the life sciences industry (LS), and the Fintech (FT) sector. Under each category, five workforce-related trends are provided. Table of Contents WHITE COLOR/WHITE COAT WORKFORCE TRENDS: IT,…
Marketing Strategies of B2C Education Technology and Finance: With Case Studies
VIP Kid, Genius Teacher, and Knack are three B2C education technology companies. VIP Kid, with the help of a marketing agency, has used broadcast television and a mix of YouTube ads, display videos, and display banners for its research-based and data-driven marketing strategy. They have identified VIP Kids targeted personas and directed the banner ads…
9 Best Practices for Prospecting and Re-engagement Email Marketing Campaigns
According to MarketingSherpa, a part of the MECLABS Institute family of research companies, companies lose approximately 25% of their active email list every year. In addition to unsubscribers, the 25% also includes consumers who are so disengaged with a brand that they stop opening emails and making purchases. Table of Contents 1. Mobile-Friendly Emails 2. Ask for Specific Feedback…