Best In Class Examples of Utility Advertising & Marketing (With Results)
Marketing campaigns by Baltimore Gas & Electric and Southern Califronia Gas Co. are two best-in-class marketing campaigns from utility/energy companies in the U.S. focused on increasing consumer perceptions and the reputation of the utility brand. The campaigns are considered best-in-class as they have been recognized by industry leaders as ideal marketing campaigns. Table of Contents…
Glenn TrevorHow Voice Technologies are Making Customer Experiences More Accessible
Table of Contents Goals 1. Personalization 2. Accessibility Consumer Trends #1: Voice-on-the-Go #2: Voice Biometrics #3: Conversational AI Marketing Trends #1: Voice Ads #2: The New Consumer Journey Goals To determine the role of voice technologies on customer service and experience, including information on how voice technologies are making customer experiences more accessible. Despite the…
Best Practices for B2B Marketing During Covid-19
JP Morgan, Fidelity, Merrill Lynch, and Bank of America are engaging in a range of marketing, content, and communications practices in an effort to reach their clients and advisory networks. These practices include segmenting their audiences, providing thought leadership content, providing educational information, communicating with clients proactively, using email campaigns, and building information portals. A…
COVID-19 Impact on Web Traffic for Companies
Statistics showing the COVID-19 impact on web traffic for companies in the technology, automotive, entertainment, and travel industries have been curated and presented. Additionally, we also have presented web traffic statistics for some key companies in each industry. Table of Contents Technology Consumer Tech B2B Tech Automotive Key Companies Entertainment Key Companies Travel Key Companies…
Best Practices in Influencer Marketing for CPG Brands
According to Inc. Magazine’s Inc 5000, Mavrck is one of the “nation’s fastest-growing private companies and fastest-growing influencer marketing platform.” As such, insights from this industry leader and expert have been utilized to illustrate, identify, and present best practices in influencer marketing for CPG brands. Within the ecosystem of influencer marketing shown above, brands…
Behavioral Differences Between Instagram, TikTok & Snapchat
TikTok is used to share video apps comprising short clips with music, while Snapchat usage revolves around a photo and video messaging app for sharing “stories” and other brief contents. Across the United States, Snapchat usage is highest among millennials, and 78% of those aged 18-24 using the internet frequently access the platform to typically follow friends, celebrities, and…
Key Furniture Website Personalization Best Practices
Key furniture website personalization best practices include the use of simple and “uncluttered” layout designs and an all-round product presentation with meaningful product information/content. These best practices were garnered from the commentaries of furniture and website-building professionals such as Fireart, Science Soft, Agente, and PERQ. They were considered best practices as they were consistently agreed…
Best Practices for B2B Sales Emails
Examples of best practices for B2B sales emails include the use of natural and conversational tone and the use of simple and single direct CTAs. Table of Contents 1. Use Natural and Conversational Tone 2. Use Simple and Single Direct Call-to-action (CTA) Research Strategy 1. Use Natural and Conversational Tone According to TNS, “the…