Human resources teams are shifting from in-person interviews and investing in video technology as the primary means for conducting interviews. Human resources teams are in 2020 investing highly in automation and AI technology to enhance the candidate recruitment and selection process. The cost of hiring a marketing specialist varies depending on various factors, including expertise, experience, location, and market conditions. A seasoned PPC specialist, for example, will charge up to about $125 per hour to deliver good quality results in record time.
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Investing in Technology
- Workest reported that in 2020, human resources teams are significantly investing in technology that will help reduce the time for hiring and to reduce the cost of hiring. Human resources teams are shifting from in-person interviews and investing in video technology as the primary means for conducting interviews. HR teams are also investing in communication technology that will enable keep in touch with the candidates during the recruitment and selection process.
- According to People Matters, human resources teams are in 2020 investing highly in automation and AI technology to enhance the candidate recruitment and selection process, including sourcing, screening, assessment, scheduling, and engagement.
- Lifesize reported that for startups, the cost of hiring video conferencing equipment will range from about $150 to $250 per year. For companies that seek to purchase their own video conferencing equipment, the cost ranged from about $100 to about $20,000.
- WebFX indicates that the cost of installing AI technology in 2020, ranges from about $0 to about $300,000 depending on whether the company will use third-party providers or a custom platform.
SEO, PPC, Content Marketing and Digital Marketer Jobs
- Backlinko indicates that companies that advertise SEO jobs use diverse job titles, including senior SEO manager, Head of SEO, SEO content writer, SEO account manager, Marketing manager SEO, and SEO digital marketing. The US had the highest number of SEO job offerings and the top cities here include New York, San Francisco, Austin and Chicago.
- The SEO industry was not adversely affected by COVID-19 and SEO job because many firms went online and increased the demand for SEO jobs to rise. UpWork indicates that the cost of hiring an SEO specialist in the US will range from about $40 to about $100 per hour.
- UpWork indicates that the cost of hiring a PPC specialist varies depending on various factors, including expertise, experience, location, and market conditions. A seasoned PPC specialist, will charge up to about $125 per hour but will deliver good quality results fast.
- C9Digital highlights the various ways of hiring PPC specialists, including local versus remote, full time versus part-time, senior level versus mid level and each of these options have corresponding cost implications.
- Information on UpWork’s website indicates the cost of hiring a seasoned content marketing specialist in the US will vary from about $100 to about $150 per hour.
- According to UpWork, the cost of hiring top rated digital marketing specialists in the US will range from about $50 to about $125 per hour.
E-commerce Roles
- The E-commerce industry continues to expand in 2020 with no limit in sight.
- Due to the continuous scaling of the industry, the race to hire the top talent is extremely competitive. This makes it more challenging to identify and contact the cream-of-the-crop.
- Due to the high availability of funding in the industry, the leading e-commerce businesses have expanded at record-breaking speeds. This continuous expansion has increased the pressure on the job market to recruit top talent.
- Some of the most in-demand roles in e-commerce include software engineers, operations staff, and marketing talent.
- Based on a report from CNBC, the COVID-19-propelled growth in e-commerce buying sprees is also influencing recruitment trends as more companies struggle to fill these roles.
- The demand for e-commerce-related jobs such as content marketing and general IT has increased by 19%.
- These insights indicate that HR recruitment teams need to put in more time and money to hire more top talent.
Web Development Roles
- According to the BLS site, the job outlook for web developers is around 8%. This is considered to be significantly faster than the average job position.
- These insights indicate that HR recruitment teams need to put in more time and money to hire more top talent.
UX Roles
- UX design was listed as one of the best expertise to develop in 2020.
- Based on the Product Design Hiring Report, the headcounts of design teams are projected to increase by around 21% in 2020.
- The survey findings also revealed that UI and UX designers are the most sought-after design positions. Around 81% of surveyed job candidates mentioned that recruiters are trying to get in touch with them monthly, while 34% said that they get weekly communications from recruiters.
- Based on another report from the UX Design Institute, the need for UX and digital services jobs will further grow as businesses scale their digital offerings due to the pandemic.
- As the multitude of internet users continues to increase, design teams and agencies will face more pressure to deliver their targets within accelerated timings.
- Businesses that deliver better UX services are also expected to win over their competitors.
- According to the Founder of an IT recruitment firm, a lot of internal and agency recruitment teams are having a hard time hiring UX experts due to a knowledge gap.
- These findings indicate that human resources teams will need to increase their time investment to recruit the projected number of headcounts and to invest in their skills on-boarding programs.
General HR Recruitment Investment Trends in 2020
- Recruiting-related spending has exploded to new heights during the pandemic despite the extremely high unemployment rate.
- The cost per applicant (CPA) jumped by 60% from $11 to $12 in 2019 to around $19 in June 2020.
- This indicates that HR needs to invest more in recruiting applicants in 2020 for various positions in their organization.
- The following graphics also illustrate some of the HR recruitment spending trends for 2020:
